A New Way to See USC

OVERVIEW

A global center for arts, technology and business education, USC is one of the most recognized universities in the world.

Wanting to create a fresh, innovative approach to prospect marketing, USC approached TRAFFIK to envision a new way to publish and distribute the University’s viewbook.

SERVICES

Art Direction
App Development
Concepting
Content Production
Research
Strategy
UX Design

A Virtual Visit

TRAFFIK developed a strategy based on key insights from research into the needs and behavior of prospective students—this tech-savvy audience increasingly conducts initial school research on digital devices instead of printed materials.

Explore, Experience, Discover

Aligning strategy, design and messaging, TRAFFIK created an interactive viewbook app comprised of engaging images, videos, content and communication options to immerse prospective students in the USC experience.

Featuring student life, academic opportunities, the admissions process and much more, the viewbook encourages deep exploration of all things USC, establishes meaningful connections and makes it easy for prospects to turn interest into action.

Reinventing Student Recruitment

Elevating the traditional university viewbook, TRAFFIK designed one of the very first interactive digital viewbooks, positioning USC as a pioneer in emerging technology and leader in digital engagement with prospective students.