Mastering the Business
of Student Recruitment

CSUF student
OVERVIEW

Mihaylo College of Business and Economics at California State University, Fullerton wanted to increase inquiries for their MBA and grad programs.

They approached TRAFFIK to develop and execute an integrated digital campaign to build brand awareness, highlight school benefits and drive leads.

SERVICES
  • Art Direction
  • Campaign Assessment
  • Campaign Optimization
  • Concepting
  • Content Production
  • Digital Campaign
  • Landing Page Development
  • Market Analytics
  • Strategy
  • Tagging & Tracking
  • Web Design
CSUF landing page on laptop and mobile device

Mihaylo Means Business

Based on assessments and data analysis of past Mihaylo College campaigns, TRAFFIK developed a cohesive digital strategy to build brand awareness, highlight key career benefits of graduate programs and drive student inquiries.

CSUF student looking out from bleachers
CSUF landing page on laptop

From Campaign to Classroom

Aligning sharp, modern design with targeted, value-rich messaging, TRAFFIK crafted a cohesive journey to reinforce the exceptional education, resources and career development opportunities awaiting CSUF students.

CSUF student smiling

From digital and retargeting ads to program specific landing pages, TRAFFIK deployed a unified strategy inspired by deep insights on prospective students’ networking, professional skills and career goals.

CSUF Facebook Ad

A Master’s Course in Results

TRAFFIK’s data-driven campaign has increased student inquiries more than 300%, beat industry standard CPL by 40% and leveraged lead scoring to deliver high-quality prospects.

CSUF landing page on mobile device

MORE PROJECTS