Southern California University of Health Sciences approached TRAFFIK with the unique challenge of executing a nuanced messaging campaign to engage prospective students interested in highly specialized programs like acupuncture, chiropractic care and Ayurvedic medicine.
- Art Direction
- Content Production
- International Recruitment
- Market Analytics
- Media Planning
Innovative and Integrative
Based on the multidisciplinary nature of the university, TRAFFIK envisioned an integrative campaign that promoted both the excellent reputation of SCUHS and the exceptional career preparation awaiting students.
Perfectly aligned strategy and messaging
Focusing on lead generation and the student funnel, we developed and executed a strategy designed to connect with the target audience across all touchpoints, from search ads, social and email to video, printed materials and admissions kits.
By aligning an evidence-informed strategy with audience-focused messaging, we created a cohesive journey from inquiry to application to enrollment that increased program awareness and drove student interest.
TRAFFIK’s data-driven strategy and highly focused messaging produced a 50% increase in year-over-year leads, top Google ranking for 150 target keywords and a 35% increase in enrollment.