Putting Memphis on
a Global Stage

University of Memphis football field

Looking to reposition their local, national and global identity, the University of Memphis partnered with TRAFFIK to identify marketing opportunities and develop data-driven strategies for all academic and administrative departments in each of their colleges and schools.

  • Market Research
  • Strategy
  • Branding
  • Content Creation
  • Web Design
  • Development
  • Media Planning
  • Digital Services
  • Photography
  • Video
  • Print
University of Memphis campus

Experience Memphis

Drawing on rich insights from primary data, TRAFFIK’s integrated strategy will position the University of Memphis as a preeminent research university in one of the historically great metropolitan areas in the U.S.

Professor and student in lab
Students collaborating in classroom

Southern Comforts

Highlighting the deep connection with the community, the close-knit student body and the benefits of smaller instructor-to-student ratios, TRAFFIK is creating cohesive, brand-aligned messaging across every touchpoint.

Students walking on campus

Producing Record Results

Working across multiple campaigns, TRAFFIK is helping increase student recruitment at home and around the globe by repositioning the University of Memphis as the premier destination for higher learning in the region.

Two students in graduation cap and gown