A Hands-on Strategy for
Student Recruitment

SCIT equipment
OVERVIEW

Wanting to expand student inquiries, increase brand awareness and drive new enrollment, Southern California Institute of Technology turned to TRAFFIK to engineer and execute a precise messaging strategy aimed at motivated career seekers.

SERVICES
  • Art Direction
  • Content Production
  • Digital Campaign
  • Market Analytics
  • Media Planning
  • Messaging Matrix
  • Microsite Development
  • Strategy
  • Web Design
SCIT website on laptop

Building Experience

Driven by focused research on prospective students, TRAFFIK developed a strategy centered around a key insight—students are seeking real-world experience to rapidly prepare for in-demand careers.

SCIT students
SCIT website screen shots

Learn by Doing

Highlighting the extensive lab facilities, project-based approach and in-depth career preparation of each program, TRAFFIK launched an integrated digital campaign built around the hands-on education provided by SCIT.

SCIT student repairing computer

Engineering Outcomes

Through rigorous targeting criteria and data-driven messaging, TRAFFIK is delivering high quality leads at 20% lower CPL than industry standard.

SCIT banner ad
RESULTS
0
Visitors to the
landing page
0%
Conversion rate
0
Total impressions

MORE PROJECTS