Wanting to develop a fully integrated solution for increasing enrollments, the University of Redlands partnered with TRAFFIK.
To enable real-time response to campaign insights and opportunities, TRAFFIK worked with the university to create a custom-built ecosystem of lead capturing, reporting and nurturing tools.
- Art Direction
- Content Production
- CRM Integration
- Database Management
- Event Production
- IT Consulting
- Market Analytics
- Marketing Automation
- Media Planning
Inspired by the idyllic campus setting and rich history of the University, TRAFFIK envisioned a campaign that beckoned students to embark on an educational journey of exploration, collaboration and growth—all with an eye toward the future.
A Multidisciplinary Approach
By informing forward-looking messaging with data-driven strategy, TRAFFIK crafted, deployed, measured and optimized the national TV, radio, print, digital and airport ads campaign to create greater brand awareness and drive enrollment interest.
Building on the tools and learning from the success of the original campaign, TRAFFIK’s strategy team launched fruitful direct mail, social, email and PPC marketing efforts for other divisions and departments of the University.
Graduating from Strategy to Results
TRAFFIK’s tailor-made monitoring system delivered increasingly focused insights aligned with meticulously targeted creative—leading to a 118% year-over-year increase in inquiries, a 48% decrease in CPL and met enrollment goals 3 years in a row.