For over 50 years, FIDM has been at the cutting edge of global fashion, design and business education.
They turned to TRAFFIK to develop a new style for their campaign strategies to create excitement around events, drive inquiries and qualify leads for the West Coast’s foremost design college.
- Art Direction
- Content Production
- Digital Audit
- Digital Campaign
- Event Planning
- Hosting
- Interactive Experiences
- Landing Page Development
- Lead Qualification
- Market Analytics
- Research
- SEO/SEM
- Social Media
- Strategy
- Web Design
![FIDM Campus](https://traffikedu.com/wp-content/uploads/fidm-banner1-sm.jpg)
Sartorial Strategies
Inspired by comprehensive research and persona-focused insights, TRAFFIK designed a number of integrated strategies to create and optimize highly effective engagement journeys for prospective students.
![FIDM E-blast on mobile device](https://traffikedu.com/wp-content/uploads/fidm-half1-sm.jpg)
Styling Fashion-Forward Campaigns
TRAFFIK crafted tailor-made campaigns to engage the trendsetters of tomorrow—like scholarship design contests, official FIDM high school fashion clubs and an award-winning campaign for FIDM’s annual DEBUT runway show.
From targeted digital marketing to variable landing pages to event promotion, TRAFFIK developed on-brand messaging to highlight how FIDM nurtures passions and prepares students for professional careers in creative industries.
![FIDM landing page on laptop](https://traffikedu.com/wp-content/uploads/fidm-banner3b-sm.jpg)
Scoring Haute Leads
TRAFFIK designed multiple campaigns and turned years of declining interest and enrollment into a 22% increase in inquiries and a 13% increase in year-over-year enrollment for key programs.
![FIDM artwork](https://traffikedu.com/wp-content/uploads/fidm-half2-sm.jpg)
over previous year