Designing a Makeover for
a Fashion Education Icon

FIDM students studying together
OVERVIEW

For over 50 years, FIDM has been at the cutting edge of global fashion, design and business education.

They turned to TRAFFIK to develop a new style for their campaign strategies to create excitement around events, drive inquiries and qualify leads for the West Coast’s foremost design college.

SERVICES
  • Art Direction
  • Content Production
  • Digital Audit
  • Digital Campaign
  • Event Planning
  • Hosting
  • Interactive Experiences
  • Landing Page Development
  • Lead Qualification
  • Market Analytics
  • Research
  • SEO/SEM
  • Social Media
  • Strategy
  • Web Design
FIDM Campus

Sartorial Strategies

Inspired by comprehensive research and persona-focused insights, TRAFFIK designed a number of integrated strategies to create and optimize highly effective engagement journeys for prospective students.

FIDM E-blast on mobile device
Imagine banner

Styling Fashion-Forward Campaigns

TRAFFIK crafted tailor-made campaigns to engage the trendsetters of tomorrow—like scholarship design contests, official FIDM high school fashion clubs and an award-winning campaign for FIDM’s annual DEBUT runway show.

From targeted digital marketing to variable landing pages to event promotion, TRAFFIK developed on-brand messaging to highlight how FIDM nurtures passions and prepares students for professional careers in creative industries.

FIDM landing page on laptop

Scoring Haute Leads

TRAFFIK designed multiple campaigns and turned years of declining interest and enrollment into a 22% increase in inquiries and a 13% increase in year-over-year enrollment for key programs.

FIDM artwork
RESULTS
0%
Increase in inquiries
over previous year
0%
increase in year-over-year enrollment for key programs
0%
decrease in MBA CPL year over year
0%
SERP increase for converting keywords
0%
growth on Merchandising Marketing page

MORE PROJECTS