A Hands-on Strategy for
Student Recruitment
OVERVIEW
Wanting to expand student inquiries, increase brand awareness and drive new enrollment, Southern California Institute of Technology turned to TRAFFIK to engineer and execute a precise messaging strategy aimed at motivated career seekers.
SERVICES
- Art Direction
- Content Production
- Digital Campaign
- Market Analytics
- Media Planning
- Messaging Matrix
- Microsite Development
- Strategy
- Web Design
Building Experience
Driven by focused research on prospective students, TRAFFIK developed a strategy centered around a key insight—students are seeking real-world experience to rapidly prepare for in-demand careers.
Learn by Doing
Highlighting the extensive lab facilities, project-based approach and in-depth career preparation of each program, TRAFFIK launched an integrated digital campaign built around the hands-on education provided by SCIT.
Engineering Outcomes
Through rigorous targeting criteria and data-driven messaging, TRAFFIK is delivering high-quality leads at 20% lower CPL than industry standard.
RESULTS
0
Visitors to the
landing page
landing page
0%
Conversion rate
0
Total impressions
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